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Grigio Serif is a sprightly and slender display serif bearing Art Nouveau influences and elegant calligraphic notions. Grigio’s narrow, tailored proportions and optimistic voice lend themselves perfectly to regal headlines with a confident air.

Grigio Serif is part of the first BTF Brand Palette Collection of fonts styled towards the Consumer Packaged Goods (CPG) industry. The collection is comprised of four fonts that can be used on their own or combined together to make expressive brand voices for any Consumer Packaged Goods brand—everything from breakfast cereals to sparkling bevvies. The fonts take the tastes and styles of what’s current and working in the world of packaging, branding, and snacks into consideration, offering a playground of possibility for CPG design work.