Introducing
Brand Palette Font Collections
Welcome to a series of font bundles that deliver a dynamic palette of personality-packed display fonts ready to build brands and top-shelf design work right out of the box. Each collection (of which there will be many!) features eccentric, colorful fonts of diverse and even oddball stylings designed for expanding your own font library. Each collection is designed with a specific industry application in mind, so designers can offer exciting design ideas to new potential clients in that industry no matter their experience.
BPC01
A Palette for Branding Consumer Packaged Goods (CPG)
The focus of the very first BTF Brand Palette Collection is styled towards the Consumer Packaged Goods (CPG) industry. The collection is comprised of four fonts that can be used on their own or combined together to make expressive palettes for any Consumer Packaged Goods brand—everything from Breakfast Cereals to Sparkling Bevvies. The fonts take the tastes and styles of what’s current and working in the world of packaging, branding, and snacks into consideration, offering a playground of possibility for CPG design work.
Explore Individual Fonts:
Grigio Serif
A sprightly and slender display serif bearing Art Nouveau influences and elegant calligraphic notions. Grigio’s narrow, tailored proportions and optimistic voice lend themselves perfectly to regal headlines with a confident air.
$25.00
Porter Sans
Porter Sans in an ultra-condensed engineered sans with an industrial pedigree. Optimized for deployments at large sizes, Porter packs a punch in a tight spot. All alphabetic characters are uniwidth — from caps to lowercase — so you can maximize your messaging in a controlled space.
$25.00
Ginny Sans
Ginny, an unassuming power player with a delicate touch, is a thin workhorse sans inspired by the clear and open sans types prevalent in 1970’s food packaging, with a little extra zing thrown in for good measure. Set in sentence case or in all caps, Ginny knows when to take center stage, or hang back as a supporting player.
$25.00
Armond Caps
Taking reference from old fashioned Italian packaging and sign styles, Armond is an old soul with a few trick up its sleeve. It’s born to show up in a tux (Did someone say they were designing a whiskey label?), but destined to impress in more contemporary ways (we’re thinking peppermint flavored holiday alcoholic seltzers.) With an outline style in the caps and a matching solid infill in the lowercase, it’s really two layerable fonts in one.
$25.00
Save by buying as a collection:
Individual License
$80
Studio License
$160
Company License
$300
Enterprise License
$500
Font Details:
Character Sets
All Brand Palette Collection Fonts have identical character sets of about 100 glyphs: A-Z, a-z, 0-9, basic punctuation and digital characters. Since these fonts have smaller character sets with nothing but the essentials, we’re leaving the door open to collaboration. Need more glyphs? Let us know! We’ll build in more to suit your needs.
Pricing
BPC fonts start at $25 for each individual style, however, the palettes are designed to be bought and used together, so the Collection of four fonts is $80. (a 20% discount). Keeping the price of these fonts down ensures that more designers can build expressive and effective libraries of their own quickly and affordably.
Licensing
We prefer to keep things simple. The Brand Palette Collection fonts are designed as useful design tools for everyone, so licenses available based on the size of your organization: Individual, Studio, Company, or Enterprise.
Just one person? The individual license is made just for you. Check out our about page to learn more about our licensing tiers.