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Ginny, an unassuming power player with a delicate touch, is a thin workhorse sans inspired by the clear and open sans types prevalent in 1970’s food packaging, with a little extra zing thrown in for good measure. Set in sentence case or in all caps, Ginny knows when to take center stage, or hang back as a supporting player.

Ginny Sans is a part of the first BTF Brand Palette Collection of fonts styled towards the Consumer Packaged Goods (CPG) industry. The collection is comprised of four fonts that can be used on their own or combined together to make expressive brand voices for any Consumer Packaged Goods brand—everything from breakfast cereals to sparkling bevvies. The fonts take the tastes and styles of what’s current and working in the world of packaging, branding, and snacks into consideration, offering a playground of possibility for CPG design work.