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Taking reference from old fashioned Italian packaging and sign styles, Armond is an old soul with a few trick up its sleeve. It’s born to show up in a tux (Did someone say they were designing a whiskey label?), but destined to impress in more contemporary ways (we’re thinking citrus flavored summertime alcoholic seltzers.) With an outline style in the caps and a matching solid infill in the lowercase, it’s really two layerable fonts in one.

Armond is a part of the first BTF Brand Palette Collection of fonts styled towards the Consumer Packaged Goods (CPG) industry. The collection is comprised of four fonts that can be used on their own or combined together to make expressive brand voices for any Consumer Packaged Goods brand—everything from breakfast cereals to sparkling bevvies. The fonts take the tastes and styles of what’s current and working in the world of packaging, branding, and snacks into consideration, offering a playground of possibility for CPG design work.